Bully Ray Discusses WWE's Longterm Booking Strategy

In a recent interview, Bully Ray delved into WWE's long-term booking approach.  

He highlighted the company's shift towards more episodic storytelling. 

Bully Ray noted that WWE aims for "moment-based" booking rather than long-term planning. 

He emphasized the importance of creating memorable moments for fans.  

WWE's strategy focuses on short-term gains rather than sustained narrative arcs.  

According to Bully Ray, this approach can sometimes lead to inconsistency in storytelling.  

He suggested that WWE could benefit from blending both short-term and long-term booking strategies. 

Overall, Bully Ray's insights shed light on WWE's evolving creative process. 


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