In a recent interview, Bully Ray delved into WWE's long-term booking approach.
He highlighted the company's shift towards more episodic storytelling.
Bully Ray noted that WWE aims for "moment-based" booking rather than long-term planning.
He emphasized the importance of creating memorable moments for fans.
WWE's strategy focuses on short-term gains rather than sustained narrative arcs.
According to Bully Ray, this approach can sometimes lead to inconsistency in storytelling.
He suggested that WWE could benefit from blending both short-term and long-term booking strategies.
Overall, Bully Ray's insights shed light on WWE's evolving creative process.